About
Events That Drive
Real Business Impact
Adele Farina is a distinguished global corporate events executive with nearly 30 years of experience designing and leading programs that deliver measurable business impact and unforgettable experiences. Born and raised in the Bronx as one of seven sisters, she brings New Yorker grit and a global perspective to everything she does.
Adele’s vision is to operate at the enterprise level — bringing together Marketing, Sales, Account Management, and Product under a unified events strategy. The result: world-class experiences that deepen customer relationships, accelerate retention, and actively contribute to pipeline growth. Events, in her hands, are not a support function. They are a commercial engine.
Her expertise spans strategic planning, ROI frameworks, contract negotiations, client engagement, and vendor partnerships. She has built scalable event technology stacks — integrating Cvent, Salesforce, Power BI, Power Apps, NetSuite, and Concur — that enable real-time pipeline attribution and executive-level visibility into event performance.
Beyond strategy and logistics, Adele is a purpose-driven leader who champions authenticity, transparency, and people-first leadership. She empowers teams across generations and advocates for work-life balance as foundational to high performance.
Global Event Strategy
Portfolio Governance
ROI Frameworks
Budget & P&L Management
SaaS Event Ecosystems
Team Development
Executive Stakeholder Alignment
Brand Experience
Vendor & Agency Leadership
